Product portfolio
Grow a family of products people actually use.
- · Mature FitLife, WooCoin, YourTechPulse, and NibbleNote.
- · Keep usage and retention ahead of raw sign-up counts.
- · Treat each product as a long-term asset, not a one-off launch.
Welcome to Valotyx
Building the Next Generation of Software
Valotyx is a small, independent studio that builds software that works for you. Focused on products that make sense.
Valotyx creates purpose-built digital tools that integrate naturally into routines, they feel less like software and more like trusted habits. Each product is crafted with obsessive attention to detail and long-term value.
Mission
The mission of Valotyx is simple: build software that quietly improves someone’s day. Not vanity projects, not throwaway MVPs — products and tools that people come back to because they actually help them live, work, and play better.
Every product we create and every collaboration we take on is measured against that: does this make a real difference for real people, in a way that can last?
Vision
The vision for Valotyx is a small, independent studio known for a tight portfolio of products that people genuinely rely on — and for being the kind of partner investors and teams call when they want something thoughtful, stable, and grounded in reality.
Over time, Valotyx should feel less like "just another tech company" and more like a product company that happens to share its capabilities with a handful of aligned teams each year.
Goals for the next chapter
Clear, measurable goals help keep the studio honest — for users, for partners, and for anyone considering investing in the journey.
Partner outcomes
Be the “safe pair of hands” for a few key teams.
- · Take on a small number of consulting builds each year.
- · Focus on projects where we can show clear before/after impact.
- · Build relationships that feel like long-term product partnerships.
Studio health
Grow slowly, intentionally, and sustainably.
- · Keep the studio small so every project gets real attention.
- · Balance product work and consulting to stay independent.
- · Invite the right investors and collaborators, not just any.
Our journey so far
Valotyx began in 2025 as the result of years spent shipping real products for real users and wanting a studio that puts that experience to work on its own terms.
Realizing that the future of software doesn’t arrive by accident, we don’t wait for permission or direction. We build because we recognize what should exist, and we trust our instincts enough to make it real long before it becomes obvious.
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Start with the vision, not the request
Our products begin with a feeling, an intuition about what will matter next — not just a want, but a need. We design from a place of clarity and curiosity, imagining worlds that aren’t here yet but soon will be.
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Shape the architecture as a single idea
We build systems the way artists sketch forms: everything connected, everything intentional. The backend, the UX, the tiny moments of delight — they emerge together, forming software that feels less constructed and more discovered.
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Make it real, then make it inevitable
We ship in meaningful slices, the kind that shift how a product feels, not just how it functions. Each iteration sharpens the whole. Each release teaches us something only the real world can reveal.
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Let insight compound
Every product we build strengthens the next. Tools evolve, patterns emerge, instincts sharpen. Over time, this compounds into something rare: a studio that doesn’t just make software — it makes the future feel closer.
What we build
No slide decks for the sake of it. We care about working software with sharp edges and a clear point of view — the kind of product people actually want to use.
Product · Platform · Experience
Greenfield builds
IdeaFrom napkin notes and prototypes to production-ready software with a clear extension path. Architecture that respects your runway and your users.
- · Product and technical framing sessions
- · Modern technical practices with elegant integration
- · Web and mobile apps, instrumented from day one
Modernization & refactors
SpeedWe strengthen what you already have so it runs faster, feels smoother, and scales without stress. We untangle, stabilize, and build a sane roadmap forward.
- · Find and fix the hidden causes of slowness and crashes
- · Make the product feel faster and more reliable for users
- · Upgrade the system safely without stopping feature development
Product partnerships
Long-term fitFor teams who want consistent senior engineering and product thinking, not just sporadic help. We own outcomes with you.
- · Retainer-style collaboration
- · Roadmap input and feature design
- · Ongoing implementation & architecture support
Featured products
A small, opinionated portfolio of tools, games, and platforms — all built to be used regularly, not just launched once and forgotten.
Studio products · Partner builds
FitLife
Gym routine trackerA focused gym routine companion that keeps your training honest and steady — simple tracking, clear progress, and just enough structure to make showing up easier.
Designed, built, and maintained in-house.
WooCoin
Strategy gameA light-hearted strategy game that turns crypto mechanics into a playful sandbox — experiment, optimise, and see how different decisions compound over time.
Designed, built, and maintained in-house.
YourTechPulse
Tech insightsCurated tech news and analysis for people who actually build things — a tighter signal so you spend more time shipping and less time doom-scrolling.
Designed, built, and maintained in-house.
NibbleNote
Nutrition companionA calm way to keep an eye on what you’re eating without turning food into homework — gentle trends, not guilt-driven streaks.
Designed, built, and maintained in-house.
Barnaboll
Web platformA youth sports platform built with Swedish partners, blending clear UX for families with a stable Rails foundation for the organisation behind it.
Designed, built, and maintained in-house.
What it feels like to use Valotyx products
A quick snapshot of how our apps tend to feel in your hands — fast, calm, and built to stay useful for a long time.
Hover or tap a trait to see what that means inside Valotyx products.
How we work
Clear constraints. Honest trade-offs. Small, high-leverage steps. The focus is always on getting to something real in front of users without burning out the team — or the budget.
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Clarify constraints & outcomes
We start with reality: time, budget, risk, and what “good” looks like for this phase. Investors, users, and internal stakeholders all inform the definition of success.
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Architecture & UX together
System design and user flows evolve in parallel so the product feels cohesive — not like a collection of features bolted onto a tech stack.
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Ship small, meaningful slices
We prioritise slices that prove value early: the core loop in a product, the flow that unlocks revenue, or the workflow that removes the most pain for your team.
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Learn, refine, and compound
Once something is live, we pay close attention to how it’s used. What we learn feeds the next iteration — in Valotyx products and in the projects we take on together.
Representative work
A snapshot of the kinds of problems and outcomes Valotyx is interested in — blending real usage, clear results, and long-term maintainability.
Internal analytics platform
B2B SaaS · Rails + React · Multi-tenant
A mid-size company was running critical reporting out of spreadsheets and ad-hoc SQL. We designed and implemented a Rails-based analytics platform that centralized metrics, reduced manual glue work, and made decision-making measurably faster.
Mobile companion app
Consumer · Flutter · iOS & Android
We built a Flutter-based companion app for an existing web product, focused on offline-first behavior, fast startup times, and a frictionless sign-in flow. The result felt native to the product — not like a bolted-on extra.
What it feels like to work together
A few composite quotes that capture the kind of relationship Valotyx aims for — grounded, collaborative, and focused on shipping.
“We always knew what was happening and why. No drama, just steady progress on the things that mattered.”
Founder, B2B product (composite)
“The product decisions kept circling back to real users, not just internal opinions. That changed everything.”
Product lead, consumer app (composite)
“We came in with a messy system and vague goals. We left with a clear roadmap and a product we were proud to show.”
Ops team, internal tools (composite)
A studio built by people who care about product, not just code
Valotyx is intentionally small. You work directly with senior engineering and product minds, not a rotating cast of unknown names. We like teams who want a thoughtful partner — someone who will challenge assumptions and help keep the product coherent as it grows.
We’re most at home when software is central to your strategy: something you want to invest in and compound over years, not just “an app we need to get out”.
What we value
- · Products that earn usage, not just signups.
- · Clarity over theatrics and buzzwords.
- · Maintainability over clever hacks.
Where we fit best
- · Early-stage founders with clear stakes.
- · Teams with an existing product to evolve.
- · Companies that see software as core, not a cost center.
The Valotyx journey
Valotyx is new on purpose. It started as a way to ship our own products — tools, games, and platforms that we wanted to exist — and grew into a studio that occasionally partners with others who share that mindset.
The mission is simple: build software that quietly improves someone’s day. That might mean a gym tracker they rely on, a strategy game they keep coming back to, or an internal tool that finally replaces a painful spreadsheet.
- · Keep the studio small and focused so every project gets real attention.
- · Let our own products be the proving ground for ideas and patterns.
- · Choose a handful of consulting collaborations each year that genuinely excite us.
Ready to explore a build together?
Whether you’re starting something new or trying to tame an existing system, a short working session is usually enough to tell if we’re the right fit.
Share a bit about your product, your constraints, and what you’re hoping to unlock. We’ll respond with a few concrete options — or tell you honestly if we’re not the team.
Helpful details to include
- · What you’re building (or modernizing).
- · Who it’s for (internal teams, customers, markets).
- · Any existing codebases, tools, or constraints.
- · Rough timeline and ballpark budget.
We treat everything as confidential by default and are happy to sign an NDA if needed.
Stay connected with Valotyx
Build-in-public moments, product notes, and behind-the-scenes experiments — shared where your team already hangs out.
Channels · Community · Updates
Follow us for a mix of shipping logs, small product ideas, and honest notes about what’s working (and what isn’t) in real projects.