Valotyx logo Valotyx
Welcome to Valotyx

We  build  software  that  feels  inevitable  to  avoid. 

Valotyx is a small, independent studio for people who want software that actually gets used. It’s just me, Matthew, building focused products like FitLife and WooCoin — and partnering with a few teams who want that same care for their own ideas.

Valotyx creates purpose-built digital tools that integrate so naturally into routines, they feel less like software and more like trusted habits. Each product is crafted with obsessive attention to daily utility and long-term value.

FitLife WooCoin YourTechPulse NibbleNote
Talk about a project See the products

Mission

The mission of Valotyx is simple: build software that quietly improves someone’s day. Not vanity projects, not throwaway MVPs — products and tools that people come back to because they actually help them live, work, and play better.

Every product we create and every collaboration we take on is measured against that: does this make a real difference for real people, in a way that can last?

Vision

The vision for Valotyx is a small, independent studio known for a tight portfolio of products that people genuinely rely on — and for being the kind of partner investors and teams call when they want something thoughtful, stable, and grounded in reality.

Over time, Valotyx should feel less like “a contractor” and more like a product company that happens to share its capabilities with a handful of aligned teams each year.

Goals for the next chapter

Clear, measurable goals help keep the studio honest — for users, for partners, and for anyone considering investing in the journey.

Product portfolio

Grow a family of products people actually use.

  • · Mature FitLife, WooCoin, YourTechPulse, and NibbleNote.
  • · Keep usage and retention ahead of raw sign-up counts.
  • · Treat each product as a long-term asset, not a one-off launch.

Partner outcomes

Be the “safe pair of hands” for a few key teams.

  • · Take on a small number of consulting builds each year.
  • · Focus on projects where we can show clear before/after impact.
  • · Build relationships that feel like long-term product partnerships.

Studio health

Grow slowly, intentionally, and sustainably.

  • · Keep the studio small so every project gets real attention.
  • · Balance product work and consulting to stay independent.
  • · Invite the right investors and collaborators, not just any.

Our journey so far

Valotyx is new, but the thinking behind it isn’t. It’s the result of years spent shipping real products for real users — and wanting a studio that puts that experience to work on its own terms.

  1. 1

    Clarify constraints & outcomes

    We start with reality: time, budget, risk, and what “good” looks like for this phase. Investors, users, and internal stakeholders all inform the definition of success.

  2. 2

    Architecture & UX together

    System design and user flows evolve in parallel so the product feels cohesive — not like a collection of features bolted onto a tech stack.

  3. 3

    Ship small, meaningful slices

    We prioritise slices that prove value early: the core loop in a product, the flow that unlocks revenue, or the workflow that removes the most pain for your team.

  4. 4

    Learn, refine, and compound

    Once something is live, we pay close attention to how it’s used. What we learn feeds the next iteration — in Valotyx products and in the projects we take on together.

What we build

No slide decks for the sake of it. We care about working software with sharp edges and a clear point of view — the kind of product people actually want to use.

Product · Platform · Experience

Greenfield builds

Idea → v1

From napkin notes and prototypes to a production-ready v1 with a clear extension path. Architecture that respects your runway and your users.

  • · Product and technical framing sessions
  • · Rails backends, API surfaces, and integrations
  • · Web or Flutter front-ends, instrumented from day one

Modernization & refactors

Make it fast again

Legacy Rails, brittle front-ends, or infra that causes anxiety? We untangle, stabilize, and build a sane roadmap forward.

  • · Architecture & codebase audits
  • · Performance & reliability improvements
  • · Incremental refactors that don’t halt shipping

Product partnerships

Long-term fit

For teams who want consistent senior engineering and product thinking, not just sporadic help. We own outcomes with you.

  • · Retainer-style collaboration
  • · Roadmap input and feature design
  • · Ongoing implementation & architecture support

Featured products

A handful of the products, games, and platforms we’re building and evolving — the kinds of work that keep us close to real users.

Live products · In-flight builds

Auto-scrolling; hover to pause

Opinionated tech stack

The tools we reach for most often — chosen for velocity, clarity, and long-term health.

Hover or tap a stack element to see how we typically use it in a project.

How we work

Clear constraints. Honest trade-offs. Small, high-leverage steps. The focus is always on getting to something real in front of users without burning out the team — or the budget.

  1. 1

    Clarify constraints & outcomes

    We start with reality: time, budget, risk, and what “good” looks like for this phase. Investors, users, and internal stakeholders all inform the definition of success.

  2. 2

    Architecture & UX together

    System design and user flows evolve in parallel so the product feels cohesive — not like a collection of features bolted onto a tech stack.

  3. 3

    Ship small, meaningful slices

    We prioritise slices that prove value early: the core loop in a product, the flow that unlocks revenue, or the workflow that removes the most pain for your team.

  4. 4

    Learn, refine, and compound

    Once something is live, we pay close attention to how it’s used. What we learn feeds the next iteration — in Valotyx products and in the projects we take on together.

Representative work

A snapshot of the kinds of problems and outcomes Valotyx is interested in — blending real usage, clear results, and long-term maintainability.

Internal analytics platform

B2B SaaS · Rails + React · Multi-tenant

Reporting time ↓ ~70%

A mid-size company was running critical reporting out of spreadsheets and ad-hoc SQL. We designed and implemented a Rails-based analytics platform that centralized metrics, reduced manual glue work, and made decision-making measurably faster.

Mobile companion app

Consumer · Flutter · iOS & Android

4.7★ average rating

We built a Flutter-based companion app for an existing web product, focused on offline-first behavior, fast startup times, and a frictionless sign-in flow. The result felt native to the product — not like a bolted-on extra.

What it feels like to work together

A few composite quotes that capture the kind of relationship Valotyx aims for — grounded, collaborative, and focused on shipping.

“We always knew what was happening and why. No drama, just steady progress on the things that mattered.”

Founder, B2B product (composite)

“The product decisions kept circling back to real users, not just internal opinions. That changed everything.”

Product lead, consumer app (composite)

“We came in with a messy system and vague goals. We left with a clear roadmap and a product we were proud to show.”

Ops team, internal tools (composite)

A studio built by people who care about product, not just code

Valotyx is intentionally small. You work directly with senior engineering and product minds, not a rotating cast of unknown names. We like teams who want a thoughtful partner — someone who will challenge assumptions and help keep the product coherent as it grows.

We’re most at home when software is central to your strategy: something you want to invest in and compound over years, not just “an app we need to get out”.

What we value

  • · Products that earn usage, not just signups.
  • · Clarity over theatrics and buzzwords.
  • · Maintainability over clever hacks.

Where we fit best

  • · Early-stage founders with clear stakes.
  • · Teams with an existing product to evolve.
  • · Companies that see software as core, not a cost center.

The Valotyx journey

Valotyx is new on purpose. It started as a way to ship our own products — tools, games, and platforms that we wanted to exist — and grew into a studio that occasionally partners with others who share that mindset.

The mission is simple: build software that quietly improves someone’s day. That might mean a gym tracker they rely on, a strategy game they keep coming back to, or an internal tool that finally replaces a painful spreadsheet.

  • · Keep the studio small and focused so every project gets real attention.
  • · Let our own products be the proving ground for ideas and patterns.
  • · Choose a handful of consulting collaborations each year that genuinely excite us.

Stay connected with Valotyx

Build-in-public moments, product notes, and behind-the-scenes experiments — shared where your team already hangs out.

Channels · Community · Updates

Follow us for a mix of shipping logs, small product ideas, and honest notes about what’s working (and what isn’t) in real projects.

  • · Short, opinionated takes on X, Bluesky, Threads.
  • · Deeper build breakdowns and hiring updates on LinkedIn.
  • · Visual demos, prototypes, and snippets on YouTube, TikTok, Instagram.
LinkedIn LinkedIn Studio updates X (Twitter) X Quick takes Bluesky Bluesky Product notes Threads Threads In-progress ideas YouTube YouTube Longer demos TikTok TikTok Fast snippets Instagram Instagram Visual moments Facebook Facebook Announcements

Ready to explore a build together?

Whether you’re starting something new or trying to tame an existing system, a short working session is usually enough to tell if we’re the right fit.

Share a bit about your product, your constraints, and what you’re hoping to unlock. We’ll respond with a few concrete options — or tell you honestly if we’re not the team.

Email hello@valotyx.com Back to top

Helpful details to include

  • · What you’re building (or modernizing).
  • · Who it’s for (internal teams, customers, markets).
  • · Any existing codebases, tools, or constraints.
  • · Rough timeline and ballpark budget.

We treat everything as confidential by default and are happy to sign an NDA if needed.